Crisis Communications Training

Any organization can be faced with an unexpected crisis situation. It could come in the form of hostile takeover or product tampering; employee indiscretion or unfounded slander. The best strategy is always solid preparation.

The Newman Group will provide you with personalized crisis communications training that will prepare you to handle any untoward situation. Our coaching is practical and strategic. You’ll not only develop real-time crisis management and messaging skills, you’ll learn the fundamentals of media interviews so you’ll be able to maintain composure before the media whenever unexpected — or unwelcome — circumstances arise.img-3

If you find yourself in a crisis situation and need immediate assistance with imaging, strategy, or messaging, contact us. We’ll return your inquiry promptly.

Learning the Anatomy of a Crisis

Every crisis situation is unique. If a crisis hits your organization it will impact your business and the key players in direct, personal, and unpredictable ways. But there is a typical, generic anatomy to every crisis. Once you learn the basic structure, components, and trajectory through our comprehensive crisis communications training, you’ll be able to diffuse the emotional intensity of emergency situations and respond with clarity and vision in the heat of a crisis.

Effective Communications Strategy

When you find yourself in the midst of an emergency situation, there are many variables to take into account. An effective public relations strategy requires knowledge. You’ll need to communicate with the various individuals and publics involved. You’ll want to harness the media to calm, rather than inflame, the situation. Through our crisis management coaching sessions, you’ll develop your ability to:

  • Confidently take control of a situation.
  • Speak to your different constituents in language they will understand.
  • Elicit help and support while delivering empathy and willingness to assume responsibility.
  • Handle your anxiety, stage fright or stress and project calm and trustworthiness.

Custom Crisis Communications Courses

If you are part of a larger organization, you probably need more than an individualized crisis communication training session. The Newman Group specializes in customized course development. We are happy to work individuals or small groups within an organization so all the key players are equally prepared to respond to a crisis professionally and effectively. Contact us for more information about our crisis and media communications course development.

The Newman Group appreciates the stress you undergo in these situations. Our crisis communications training programs have been developed over 40 years, providing guidance for clients from almost every industry. Contact us today for more information on how our executive crisis management coaching services can help you.

The Newman Group’s Crisis Management Coaching Helps Real People Manage Real Issues

  • In The Newman Group’s customized training sessions, you’ll work with an experienced crisis and media communications coach so you’ll be prepared for real time response. We’ll work with you to give you the confidence you’ll need to maintain control when an issue becomes inflamed.

You’ll learn how to:

  • Assess the risks and scope of a crisis situation quickly.
    Through intensive and customized training, you will practice creating a responsible and responsive crisis management plan of action.
  • Focus your response strategy to protect your organization’s reputation.
    Our crisis and media communications coaching sessions will teach you how to identify the strategic responses that will best protect your reputation in the long run.
  • Minimize the damage and promote your organizations’ assets, turning a short term negative into a long term positive. We’ll help you see opportunities in the midst of a negative situation to build loyalty, credibility, and good will.
  • Be prepared. Contact us for more information on our customized crisis and media management training.